Operations starts with the biggest leak, the evidence tier behind it, and the route that owns the next action.
AI referrals are 2.5% of sessions, roughly flat vs prior 30-day window (+0.0pp), driven primarily by savings and credit-cards. 6 desks are currently under-yielding vs crawl load.
| Channel | Share | WoW | Trend |
|---|---|---|---|
| AI | 2.5% | → 0.0 | |
| Search | 58.6% | → 0.0 | |
| Direct | 21.8% | → 0.0 | |
| Section | Crawls | Sessions | Ratio | Gap |
|---|---|---|---|---|
| personal-loans | 916 | 2 | 0.00× | |
| insurance | 913 | 2 | 0.00× |
| Social |
| 11.7% |
| → 0.0 |
| mortgages | 916 | 4 | 0.00× |
| investing | 908 | 4 | 0.00× |
| credit-cards | 913 | 7 | 0.01× |
| savings | 866 | 7 | 0.01× |