00Operations overview
What changed today.
Daily read
AI referral share is improving, but crawler demand is still outrunning return in three desks.
The top priority is separating productive crawl activity from pages that are being consumed without citation, referral, or revenue lift.
Evidence ledger
Four signals, ordered by decision value.
owner routes ready
Today
Citation evidence rose across OpenAI and Perplexity, mostly from evergreen explainers and service journalism.
Needs attention
Business and climate have the largest crawl-to-return gap. Both need owner review before the next planning meeting.
Decision
Hold policy steady for known crawlers. Move under-yielding pages into refresh and consolidation queues.