Plumb
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LIVE · 4,010 CRAWLER REQUESTS TODAY ↑ 5.5%

See what AI agents take from your publication.

Plumb connects crawler logs, analytics, and search data so publishers can see who is crawling, which stories are being used, and where editorial demand is moving.

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first-party datacrawler evidencepublisher-owned reporting
TRACK · EVERY · CRAWLERMEASURE · WITHOUT · GUESSINGINSIGHTS · ON · AUTOPILOTSYNC · TO · YOUR · LOGSAUDIT · WITHOUT · PANICTRACK · EVERY · CRAWLERMEASURE · WITHOUT · GUESSINGINSIGHTS · ON · AUTOPILOTSYNC · TO · YOUR · LOGSAUDIT · WITHOUT · PANIC
◇ proof

AI consumption is already visible in your logs.

The problem is not whether agents are crawling. It is whether your teams can connect that activity to revenue, policy, and editorial work.

34%
of origin requests can come from AI crawlers
Edge logs, crawler classes, and policy files give publishers a direct measurement layer.
1.4%
of sessions are usually referred back
Referral volume is small compared with how much content is being read by machines.
24×
sample consumption-to-referral gap
Plumb turns that gap into policy decisions, refresh queues, and evidence packets.
34%
of origin requests are AI
Edge logs show crawler demand before it appears in referral reports.
1.4%
of sessions come from AI
The useful signal is the gap between machine reads and human visits.
24×
consumption-to-referral ratio
A practical ratio for policy reviews, content refreshes, and revenue planning.
◇ console

A console built around the data you already own.

Connect edge logs and analytics. Plumb shows crawler activity, referral gaps, and the evidence behind each recommendation before you change a policy or commission a story.

Plumb
Origin requests / sec
12,847+8.4%
Citation share (live)
412.6%+12.1%
Active crawlers
237+6

Citation share · last 30 days live

Positioning

Where Plumb sits in the stack.

Layer A
Monetization marketplaces
TollBit, ScalePost, ProRata, Dappier
Take-rate on the trade. Financial stake in the outcome.
Layer B
Edge infrastructure
Cloudflare, DataDome, HUMAN, Akamai
Enforcement at the request path.
Layer C
Sovereign intelligence
Plumb
The publisher's own measurement. No take-rate, no path dependency.
“We don't compete with layer A or B. We make both of them verifiable.”
— Plumb positioning
◇ how it works

Measure, explain, act.

Plumb gives teams a shared read on crawler demand, referral gaps, and the next pieces worth fixing.

Meter anything in one line

Connect Cloudflare, Fastly, or server logs. Plumb cleans the stream, groups crawler activity, and keeps the raw trail close enough to audit.

Read the integration guide

Confidence without rebuilding

Label every metric by evidence tier: measured, sampled, or inferred. Teams can see what is fact and what is a model.

See confidence tiers

Briefs teams don't argue with

Every recommendation points back to the evidence. When an editor asks "why this?", the answer is already attached.

Browse commission engine

Who it's for

Publisher operations, not generic monitoring.

Built for

  • Affiliate and commerce publishers with article-level economics.
  • B2B trade publishers with premium newsletter or subscription LTV.
  • Audience, SEO, product, and editorial teams making weekly content decisions.
  • Publishers with Cloudflare, Fastly, GSC, GA4, or accessible server logs.

Not built for

  • Generic brand sentiment tracking for marketing teams.
  • Autonomous article generation or content farms.
  • General newsrooms where per-article economics do not close.
  • Marketplace dependence without first-party telemetry.
$306/month from one refresh decision
$172K/year from one explainer

Prompts

What changed in AI citations this week?

What changed in AI citations this week?Which topics lost referral share?Where are competitors replacing us?Which prompts trigger premium intent?What content should be refreshed now?Which crawlers need policy updates?What is MEASURED vs inferred?Which briefs deserve a commission?

Put AI crawler evidence in front of the people who make decisions.

Connect your logs and analytics, choose the evidence tier you trust, then send a report your editorial, product, and revenue teams can actually use.

FAQs

Cloudflare, Fastly, GA4, GSC, or server logs. The more first-party surface area, the stronger the measurement.

No. Plumb verifies marketplace behavior with or without one.

Measured comes from systems you own. Sampled comes from probes. Inferred comes from modeled relationships.

No. It is for publisher revenue operations and editorial decisions.

Yes. Briefs, policies, and audit-grade evidence are designed to move outside the product.

No. It gives teams a clearer instrument for making the calls they already own.